I have no idea about the Starbucks setting it's temperature, but given the other piece of libelous inaccuracy, I'd give the Starbucks the benefit of the doubt.
He says, without evidence:
"And the stores in Breckenridge, Colorado keep their doors wide open all winter."
Hey that just ain't true. I've lived long stretches of time in Breckenridge and walked shops. It's cold in Breckenridge. No body in their right mind would do that.
The sad part is that Seth has developed enough of a presence on the net that people trust what he says, and Breckenridge people will suffer from it.