Okay, I set up a sales presence on the web. Now, how do I get people to notice it? One of the great tools of the modern era is email. But, mass mailing is not the simple thing it was ten years ago. I've got 854 entries in my address book, but many of those are paper-mail only -- Christmas card lists and such. I've collected a much smaller group of people that have expressed an interest in being notified about my stories, so I attempted an advertising announcement to those. There were bounces, of course, as some addresses had changed, but my biggest problem is that it was still a very small list. Maybe 8 people?
Tell me I should just close my eyes and email something out to all those 854 people, no matter who they are. For some reason, I just can't do it. Spam has become epidemic, and I just can't add to the problem. I really suspect that maybe 100 people would be happy to receive some kind of announcement from me, considering the makeup of the list, but I don't know that.
Is it just because I'm a hermit? I know many people circulate chain letters of cutesy postings all the time. I've never done that.
I want a fully vetted list of emails -- thousands of people who'd consider an announcement of a new story at least interesting, and not a plague.
So, tell me. What's a handicapped marketer to do?
On an individual basis, if you want to be on that vetted list , click Contact on that Blue Button above, or leave a comment to this posting. If you do have a private mailing list of your own, you could maybe mention HenryMelton.com and the stories available there -- free short stories as well as my experimental webstore -- but only if you think it's appropriate.
Hmm. I wonder what a highway billboard rents for?
Change of Schedule - Henry’s Stories has been on-line and regularly updated for almost two years now, with a mix of new and old stories -- some short and others novel length. ...
5 years ago